Privacy policy

This Privacy Policy adheres to the EU/UK General Data Protection Regulation (GDPR). The regulations apply to all personal information stored whether electronically stored, or on paper. The rights and principles of GDPR are outlined below.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “site”).

Personal Information We Collect
When you visit the M.M Linen website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. These enable the following:
To estimate the audience size and usage pattern.
To store information about your preferences, and so allow the customization of the site according to your individual interests.
To speed up your searches.
To recognise you when you return to my site.
You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of my site. Unless you have adjusted your browser setting so that it will refuse cookies, the system will issue cookies when you log on to the site.
For more information about cookies, and how to disable cookies, visit
“Log files” track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the site.
Additionally when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
Additionally when you visit one of our retail events and supply us with your email address, we add you to our email marketing list – with your permission, we may send you emails about our store, new products and other updates.
When you subscribe to our newsletter and supply us with your email address, we add you to our email marketing list – with your permission, we may send you emails about promotional events, new product launches and other product related topics.
When you make a purchase or attempt to make a purchase through the site, we collect purchased/attempted purchased marketing data. This data is used to send you specifically relevant product updates, promotion offers and product related news.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfil any orders placed through the site; including processing your payment information, arranging for shipping, and providing you with order confirmations. Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).
We use retargeting marketing campaigns and targeted advertising to provide you with material relating to our products or services.

Sharing Your Personal Information
We use Google Analytics to help us understand how our customers use the site–you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
As mentioned above, we share your Personal Information with third parties to help us provide you with material relating to our products or services, for example Mail Chimp and Google Ads. For more information, please see MailChimp’s Privacy Policy. You can unsubscribe to newsletter at any time by clicking the unsubscribe link at the bottom of any of my emails or by sending a newsletter unsubscribe request to M.M Linen
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
You can opt out of targeted advertising by:

Do Not Track
Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights
If you are a UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.
Additionally, if you are a UK resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe.

Data Retention
When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

If you require more information about our privacy practices or if you would like to get in contact about any other matter, please either email M.M Linen. or write to us at Small World (M.M Linen), The Manor, Main Street, Tur Langton, Leicester, LE8 0PJ. is a trading name of SMALL WORLD TEXTILES LIMITED